I know the creators of these bars have worked hard to put the best of healthy ingredients with balanced macros, together. The texture was moist enough but the taste factor is a bit flat. Again, I think they’re trying hard here, keeping the sugar content down, (kudos as no added sugars), good fiber content, carbohydrate level is great, with protein content even greater. I will most likely order more at some point based on the nutritional factor, just wish there was more taste.